Here for your Dog Biz Needs
Dog Biz Doula
Running a dog training or dog service business can feel like two full-time jobs: the dogs, and everything else. If your income is unpredictable, your calendar is either empty or overflowing, or you’re not sure your goals for this year are realistic, I can help.
I’ve owned small businesses since 2008: a yoga studio, a bar, and now Fika Dogs, my dog training business. I’ve run high-overhead brick-and-mortar spaces, lean side hustles that fit around a busy life, and helped grow a family business to customers worldwide. Like a doula, I’m not here to do it for you. I’m here to guide you through it.
Biz Basics: Get Started – For new dog trainers and dog-service owners: leave with a clear setup checklist (LLC, insurance, branding) and a simple logo and business cards so you’re ready to start taking clients.
Roadmap to Success: Set-up – For established businesses ready to grow: leave with realistic annual and quarterly goals, a budget, and a KPI Tracker that shows you which numbers matter.
Roadmap to Success: Quarterly Check-Ins – Stay on track with a virtual check-in every three months and a year-end review to adjust your plan as your business grows.
Custom Consulting – Have a challenge that doesn’t fit a package? Let’s build support around what your business needs.
Dog Biz Doula Services
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Biz Basics: Get Started Package
Just getting started with your dog-training or other dog-service business? We'll walk you through a check-list of what you'll need to do to get up and running. From the nuts and bolts of where and how to file as an LLC (Limited Liability Company) or recommendations on insurance*, to logo design for your website and basic branding to get you up and running with business cards to start attracting clients.
This package gets you 1, 90 minute "get to know you" consult, and 2, 60 minute follow-ups with up to 3 hours of design time on our end (for basic logo and business card creation, for example).
*depends on location; note we do not offer legal or tax advice
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Roadmap to Success: Set-up Package
This package gets you set up with our suite of tools for success. Together, we'll set annual and quarterly goals, as well as establish Key Performance Indicators, your annual budget (it's ok if you don't know your expenses yet) and move you forward on a Roadmap to Success.
Plan for 3, 60-90 minute consults over the course of 1-2 months to get your business worksheet and trackers set up. Also plan for homework in between sessions (the less you know about your expenses and income, it may mean more homework on your end).
This package works well with our continuing maintenance subscription of quarterly meetings and an annual review (sold separately & discount available if booked before our last Set-Up consult).
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Roadmap to Success: Quarterly Check-Ins and Annual Review
After you're all set with your Business Worksheet, KPI Tracker and Budget spreadsheet, we'll meet virtually every 3 months to check-in on your progress, assess goals and tweak the plan as needed. This package is billed every 3 months until canceled and includes a year-end annual review.
See what others have to say about working with Charmaine
Natalie R. K9 Concepts
“With Charmaine's help I feel like I am now able to set realistic business goals and break them down into manageable chunks.
I know what data to track, I know what services are worthy of my time and effort and which ones should be put on the back burner because they won't fulfil me personally or professionally.
Because far too many dog professionals are struggling to make a good living. Charmaine helps your bottom line match that value you offer to the world.”

